PROFILE OF ERT SATELLITE

Hellenic Satellite Television is, par excellence, the audiovisual link with “Hellenes Abroad” and simultaneously the main vehicle of the international presence of ERT.

It is one of the most fundamental communication mechanisms, which keeps the Greek language alive and safeguards historical memory at the vestas of Greeks abroad; it is also a contemporary carrier of reliable and pluralistic information, on both the events which define the course of the homeland, as well as on those developments which composethe international landscape.

The ERT satellite program is currently transmitted on a 24-hour basis, mainly Free-To –Air (FTA) in Cyprus, Europe, the Middle East, North America,Africa and Australia. It also forms part of the cable networks in Belgium, the Federal Republic of Germany and Holland. Via an EBU initiative, the ERT satellite program is transmitted by cable in Bulgaria, Serbia and Montenegro and will soon be distributed in more Eastern European countries.

Finally, in compliance with contemporary technology structures, the satellite presence of ERT will be broadcasted also via the Internet, in the form of free “internetwork” television of high quality, wherever it is technically feasible.

ERT sat has created a special program, consisting of the broadcasts of the three national Greek channels, NET, ET-1, ET-3, RIC and its own specialized programs, targeted at the global promotion of Greece.

The formation of the profile of the program follows in a general sense, the philosophy of horizontal zones. The evening zone is varied and includes programs of all kinds. On weekends the program is developed vertically, incorporating more programs of entertainment and sports.

The philosophy and ambition of ERT- sat is to meet the requirements of a varied and de facto multicultural audience, while simultaneously maintaining a stable axis, that of the promotion and reinforcement of Hellenic identity in an already globalized environment.